This article is the final companion piece to The New Cultural Entrepreneurs, co-produced with Simon Cronshaw and Ellen O’Hara. ‘Funding the work’ is an expansion of some of the key ideas fed into that process and addresses how moving towards trust-based models is an essential step to re-energise the creative and culture sector.
Funding is often treated as a technical backdrop to cultural production, rather than as one of its most powerful design forces. The reality is that funding is not neutral infrastructure: it is an active force shaping what culture can become, carrying within it assumptions about what matters, what counts as success, and who gets to define value.
Over time, compliance-based funding has narrowed our options. Systems designed to manage risk through specification and control have left little room for experimentation, continuity, or work whose value emerges over time. As the demands placed on culture and creativity have expanded, the capacity of these funding models has not. It’s no longer a question of needing a much bigger boat – we need to change the water we’re sailing in.
My perspective comes from working in an area of the culture sector where funding options (beyond commercial activities) have historically been narrow and highly conditional, reliant on academic adjacency and a small number of dominant funders. As co-founder of an independent organisation that had to find alternative ways to support core innovation, I have seen first-hand how funding expectations shape not just priorities but ambition itself. Over time, the challenge became impossible to ignore: a fundamental misfit between how cultural work actually happens, and how it is resourced. We could not do the work we believed was necessary within that system, and that friction revealed something larger than our own circumstances.
Across the cultural and creative sectors, we have become accustomed to a funding environment built on compliance. Value must be specified in advance, outcomes must be predicted, measured, and reported against fixed criteria, and risk is treated as something to be fought and eliminated rather than navigated. Creativity and cultural expression are shaped not by artistic or social need, but by what can be made legible to funding frameworks.
The main problem is around how accountability is now performed. Resources that could be spent on experimentation, collaboration, or deepening engagement are redirected into managing forms, forecasts, and reports.
Compliance is the work and creative actions happen in whatever gaps are left over.
In archaeology’s small corner of the world, ‘compliance’ restricts us to technical processes. We cannot mature our experimental, engaged practice (which the overwhelming majority of archaeologists deeply care about) because there is simply no proper space for it in how the sector pays for itself or quantifies its own value.
When I co-founded DV in 2012, our community-backed and hybrid funding model was not initially an ideological choice; it was the only way to create space for experimentation when the existing system had no room for it. What that experience revealed is something that now seems obvious: innovation does not thrive under conditions of tick-box hegemony and constant justification. It requires time, flexibility, and the freedom to fail productively – and then iterate.
Compliance-based funding makes this continuity almost impossible. Learning from one cycle is lost before the next begins; relationships and communities that take years to build are abandoned when the funding ends. Everyone lurches from project to project, mistaking activity for progress, adopting buzzwords as missions, and mistaking those for purpose-driven, ‘good’ work.
Funder’s priorities should not be the determining factor of how a sector sees and defines the value of its intrinsic contribution, but that’s where we’ve all ended up.
Full disclosure: this house feels very strongly that the survival of UK culture depends on funding systems designed around trust, learning, and long-term value.
Trust-based philanthropy begins by recognising that value is often emergent rather than predictable, and that innovation rarely follows a linear path. Rather than asking organisations to prove their worth in advance, it invests in their capacity to learn, adapt, and respond over time. What I love about this model is that the funder, and the funded organisation, focus their resources on the work. No time is wasted on disproportionate amounts of oversight.
Trust-based funding, supported by mechanisms such as flow funding and place-based investment, allows work to develop as a continuum rather than a series of disconnected episodes. Funders are asked to engage with and appreciate complexity rather than manage it away, and funded organisations are rewarded for honesty about what they are learning, including when things don’t work.
This is not a call for less rigour or looser standards, but a survival flare around designing funding systems for how cultural work actually happens: relationally, iteratively, and over time. There seem to be a handful of deliberate actions and decisions that define the mindset:
What I love most about this realignment is the new demands it also places on funded organisations themselves. Despite surface appearances, trust-based funding is not a softer option; it requires clarity of purpose, strong internal governance, cohesive morale, and a willingness to be open about uncertainty. You really need to have done the work to be able to articulate not just what you are doing, but what you are learning, while you’re learning it.
This means evaluation models must be adopted that can be calibrated quickly and responsively enough to measure real-time impacts, including when things don’t work as planned. The toxic positivity reflex stimulated by compliance-based reporting is incredibly unhelpful to learning, and we desperately need to move past it to a place where reflection is a core part of the work.
Admittedly, I’m dreamer – but I picture a future when we can reject all of the defensive habits shaped by compliance-heavy systems, and instead work with our funders in relationships built on mutual respect and shared responsibility, and most of all the joy of seeing really good work happening. I recognise that’s a utopia that will take decades, so I’m interested in how compliance-based and trust-led approaches might be grown together, perhaps in a shared accountability model. That seems like a practical and hopeful place to begin.
Want to join a dig? Learn more about archaeology? Join our email list for a monthly digest of our most popular stories, plus alerts for any digs, events, or courses you can join.
Join the listSign up to discover opportunities to get involved in archaeology - in your area, and beyond!
Easy opt-out at any time - Privacy Policy
There are no comments on this post yet. Be the first!