Crowdfunding is one of the most powerful tools available for organisations to better connect with their communities, reach new audiences with their brand and mission, and measure compelling messages. And raise money, of course…
We have discovered through our own successful work that crowdfunding and crowdsourcing are extremely powerful, community-building and engagement tools, but most importantly: a crowdfunding campaign is like any other organisational marketing effort in terms of the planning, resource, and communication that are needed to be successful.
There are big questions to understand before undertaking a crowdfunding campaign: how do I get started? What resources are involved? What are the risks? Most importantly, how will crowdfunding affect my bottom line, when the bottom line is about so much more than money?
We’ve got experience
Statistics show that 90% of crowdfunding campaigns fail. What makes the difference for the magic 10% who succeed? We’ve helped to raise over £100,000 through crowdfunding for projects in the heritage sector, so we know from experience what works, and what doesn’t.
Our training will help you crack the crowd code – developing the tools and understanding to decide whether crowdfunding is right for your organisation, the confidence to lead and manage a successful campaign, and move your project forward towards financial goals as well as an authentic, engaged community.
For Projects, Organisations and Individuals
Have you got a great idea for a crowdfunding campaign, but don’t know where to start? Does your organisation need to help staff understand crowdfunding? Are you ready to launch, but want to reality-check your campaign with experts before going live?
Our training is designed to strengthen your idea and review the considerations in running a successful campaign, including:
- Choosing a platform
- Asset mapping and capacity assessment
- Defining your value proposition
- Designing your benefits
- Building a communications plan and structuring social media activity
- Defining and planning for key targets to ensure you reach your financial goal
- Managing the launch and live campaign
- Fulfilment planning and what do to with your new community
We are happy to host the session at DV HQ in London, at your offices, or via Skype – as long as there’s tea and cookies involved!
*Bespoke training includes pre-session homework to make sure you’re ready to get the most out of your time with us, an in-person idea surgery and launch plan development, and follow-up help including written materials that will help you throughout the process.
Located in the Outer Hebrides? Germany? Timbuktu? Or do you just want to have a quick chat to explore some questions and ideas? We’re happy to work with you on Skype to deliver our training.
Skype training is great to get your questions answered quickly and cost-effectively, point you towards the appropriate next steps, and identify any weaknesses or areas where your campaign needs a bit more work before launching.
*Sessions are charged on an hourly rate and include preparatory and follow-up materials as appropriate.
We offer masterclasses at our London office throughout the year. If you would like to receive news about upcoming dates, please register for our newsletter. If you would like to arrange a masterclass, please do get in touch by email at the address listed below.
All sessions are based on a day or hourly rate, based on your needs and budget. Please email us at firstname.lastname@example.org for details, and to get your crowdfunding campaign rolling!